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Client success story: loyalty

With so much choice on the market, customer loyalty may occur as old fashioned. Loyalty can both help and hinder customers. Read on to find out more. (more…)

Client versus customer: what’s the difference?

The way we talk about clients matters. Typically, the word “client” refers to people whose business you’ve already won, while a “customer” is a first time buyer. In order to be successful, a business must...

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