Like any other business, our employees go on vacation, get sick and so on. That means we’re not we’re not always at the office which creates challenges from a business continuity standpoint. (more…)

In order to provide superior customer service, we have to meet not only our customers’ needs, but also their expectations (because those two are not the same). (more…)

Customers often look for the cheapest deal, but we don’t like the word “cheap” because it does not necessarily mean good. (more…)

In 2005, David installed a hose that burst because of a manufacturer defect, causing $150,000 worth of damage to his client’s residence. Today, the claim is still open and complicates David’s insurance policy renewal. (more…)

Imagine instead of casting a net far and wide for a plentiful catch of referrals, your business actually refers customers to other firms. (more…)